TWO FOR TUESDAY

By:  Kurt Snyder & Holly Horning

There are so many pieces of the pie to consider when it comes to putting together a successful sports franchise. So much pressure on so many people when a team is rebuilding. Critical decisions need to be made at every corner of the organization.

So, since it’s Tuesday, our writers have a question to answer.

As is the norm, Holly and Kurt have not shared their responses to today’s topic. It’s the best way for our readers to get the best bang for their buck. So here is our main question to address.


During this off-season, who within the Tigers’ organization will be saddled with the toughest job?


KURT

Well, the most popular answer on who will have the toughest job would be Al Avila or perhaps Ron Gardenhire, but they just don’t happen to be my answer.

With the team transitioning into a total rebuild, reboot or blow up, whatever you want to call it, young talent is what will be the foundation from which to build. Al Avila has said it, but it didn’t need to be said. It’s the logical first step; continuing to build that foundation and loading up the farm.

Every 2017 playoff team has benefitted from a loaded farm system and it’s where the Tigers have been hurt the most. Not by bad free agent signings, not by big contracts but the lack of developing talent in the minor leagues.

So, who’s got the biggest challenge? Well it’s Dave Littlefield, VP of Player Development and Sam Menzin, Director of Baseball Operations & Professional Scouting.

And they have a very important job that starts with finding that star in the draft that the Tigers have not unearthed since Justin Verlander was drafted. The Tigers have the first pick in the draft and they need to find their star. They need to find their Bryce Harper, their Mike Trout or their Carlos Correa.

You guessed it, this is the perfect time for the organization to make that first pick a position player. They will always need pitching and they will have plenty of opportunities to draft more, but they need to choose wisely and ask themselves if the players they choose will someday be guys they can eventually build the team around.

This year’s draft will be the first of perhaps many where the Tigers will be near the top of the pecking order. The goals? High impact, potential stars brought on board to build their future, not someone else’s. This is not an easy task by any means, but a task Littlefield and Menzin will be charged to lead.

It’s easy to put all the pressure on the guys at the top, but they have entrusted people who will be on the ground floor. These are the people who will have the most pressure and will be at the forefront of all of it. You will hear little about them, unless of course they are unsuccessful; it’s normally how things work, unfortunately.


HOLLY

We may automatically think that Al Avila will have the most challenging job as he tries to find buyers for older, expensive players – or attempts to round out the roster with a bare bottom budget. Others may think that Ron Gardenhire may have his hands full trying to change the clubhouse culture which embraced conflict and no accountability. And yet, an argument may be made for pitching coach, Chris Bosio, to pull one of MLB’s worst starting and relief staffs out of the cellar.

But the truth is that the one with the toughest job doesn’t wear a uniform or even step onto the field. It’s the Marketing Department.

Let’s face it – they don’t have a lot to work with this year and not much in the way of people or stats to help them sell tickets. A team now officially in rebuild mode with a GM telling us that it could be a rough 3 – 5 to maybe even more years ahead of us. A GM who has told us several times now that the team will lose a lot of games but won’t purposely be trying to lose them. TMI, Al……TMI…

Adding to that, the organization is continuing its effort to trade at least a couple more players. Players we’ve come to know and love like Iggy and Ian. With JV, Upton, JD and others gone, it’s getting harder and harder to feel warm and fuzzy about those remaining.

The franchise face theory – the strategy that pulls in the greatest number of fans – is on life support. They’ve lost JV to the Astros and their other one, Miggy, isn’t faring well. A guy who had his worst year ever, was injured once again and now facing renewed public scrutiny about how he conducts his personal life. Stories of his reluctance to pay more child support for two children combined with the fact that he is one of the world’s 50 most highly paid athletes. There will be a lot of fans who will no longer see him as favorably as they once did, especially when he didn’t perform well in 2017.

So upon what does the Marketing Department have to hang their hat? Either promoting a pitcher who has been with the team for only 2 years and is coming off elbow surgery combined with MLB’s worst fielding third baseman until he was moved to rightfield. Are we excited yet?

More than likely, the marketing team will try to pull a rabbit out of their magic marketing hat focusing on history rather than reality. Expect lots of special events centered around the 50th anniversary of the 1968 World Series Champion team.


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11 thoughts on “TWO FOR TUESDAY

  1. In addition to relying on fewer `68 Tigers to sell a few more tickets, that Marketing Department better pray that Tram or Jack gets the HOF nod on Dec.10 so they can have something else to plan – like a much-deserved number retirement ceremony! As far as the number 1 overall pick, this is great publicity for the Tigers. Whomever is selected, collectors will swarm to get his “certified autograph issue” cards, just like JV back in `04-`05.

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  2. As I read today’s question, I decided right away that the answer had to be the marketing department. As I read Kurt’s answer, I just knew that Holly was going to take my answer! They are both right.

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  3. They ALL will be difficult so I’ll throw in Mario, Dickerson, Allen and Price. Sitting for 162 games and staying upbeat to broadcast what sure looks like a disheartening season will be a major challenge. Covering the games without “SPINNING” will not take well to should be the NEW GOAL. Tiger fans will just be chased away more so if”sugar coating” continues.

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  4. I believe in most organizations, the highest ranking person doesn’t necessarily have the toughest job. My pick for toughest job goes to Scott Pleis, Director of Amateur Scouting. Correct me if I’m wrong but wouldn’t Menzin’s title of Director of Baseball Operations & Professional Scouting mean he’s in charge of scouting players already in pro ball as possible trade targets while the Director of Amateur Scouting is identifying who should be drafted?

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  5. Given their track record, there is precious little reason to hope that Messrs. Littlefield and Menzin are up to the job. I hope that the Tigers come to realize that the toughest job this winter falls on whoever is responsible for replacing those two gentlemen with people who can manage player procurement and development successfully.

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  6. Agree with Kurt. Unfortunately, the MLB drafts , unlike recent NHL drafts, have no can’t miss franchise players like Connor McGregor or Austin Matthews. And as far as Avila, remember, he has the final say regarding the selection. Yes, pitching, pen, ect are always at the forefront, however that outfield needs a serious upgrade. Hopefully this won’t be blundered.

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  7. Referencing my comment from above, the trading card industry always markets and promotes the #1 pick on cards and packaging as well as signing this player to exclusive autographed card/memorabilia deals. Again, this is great publicity for the Tigers. AA, Menzin, Littlefield and Co. better hope they strike gold. The card companies hope so as well.

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  8. And this morning I received an email from the Tigers with a fabulous deal for the games in which they are honoring various member of the ’68 Tigers… Holly, you’re brilliant!

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  9. Agree with nocynic….based on AA & the scouting dept ideas of they thought were “great signings” (see Mile Pelfrey….Lowe…the list goes on and on) and the inability to find anyone awesome since JV in the draft years ago…doesn’t exactly inspire a lot of faith or confidence at this point…….don’t trust then with the number one draft pick either.

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